4 Weight Loss
 
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Let Tom Venuto, our guest blogger, dispense with the 5 worst excuses people use to avoid exercise and dieting.

Cheers for the New Year,
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5 Excuses That Won't Fly in 2011
By Tom Venuto

It’s 2011. Your old excuses for not getting in shape won’t work. As Dr. Evil (Austin Powers) said, ZIP IT! I don’t want to hear them anymore! Read em’, then haul your excuseless butt to the gym!

1. I have no time

According to a story in a recent issue of Men’s Health magazine, Barack Obama works out for 45 minutes a day, 6 days a week. Obama doesn’t just play basketball either.

Our new president stays fit to lead with cardio and weight lifting. He also says he wishes he could train 90 minutes a day. Have you ever seen what the daily schedule of a U.S. president looks like?

If the busiest man in the world can train every day for 45 minutes a day, then what’s your excuse? ZIP IT! You ain’t got one!

2. It’s too expensive

Getting in shape certainly is expensive . . . if you keep wasting hundreds of dollars, month after month on worthless “miracle” weight loss pills, internal cleansing gimmicks and “magic” potions that all claim to make you slim.

Deceptive advertising and slick marketing for bogus diet aids is more rampant than ever. 2010 was the year of thewu-long tea scam, the acai berry scam, and, of course, the ubiquitous “cleansing” and “detox” gimmicks . Unless you put on your critical thinking cap and learn to investigate before you invest, then you’ll get scammed by 2011’s flavor of the year as well. Your quest for those elusive “6-pack” abs will not only continue to be expensive, you’ll go broke.

Walking, jogging, calisthenics and body weight exercises are FREE.

If you want to know what’s really expensive, tally up the cost of legitimate expenses like natural food, gym memberships, fitness education, dumbbells and so on, and compare that to your doctor’s bill when you’re sick.

3. No one will support me

Experts on social influence say your income will be approximately equal to the average of your 5 closest friends. Not only do I think that’s pretty darn accurate, I also believe that your health is your greatest wealth, and your physical condition will be about equal to the average of your 5 closest friends.

It’s a real challenge to stay positive, focused and active when you’re surrounded by critical people and negative influences.

However, in 2011, lack of support is no longer a valid excuse.

Online social networking is exploding (check out Twitter and Facebook ) and more IN PERSON friendships and associations are being made from an internet connection than ever before.
  • Training buddies can be found online. Connect with them.
  • Mentors and coaches are easily found online. Hire them.
  • Support forums have been around for years. Use them.
No support from your current friends? Stop whining, start reaching out and go make new ones. In 2011, support partners and new friends are just a click away.

4. I can’t lose weight because of my genetics

The marvels of modern medical and biological research are astonishing. Our top scientists have mapped the human genome! In the past few years, numerous genes linked to obesity have been discovered.

However, the obesity epidemic we’re facing today has only developed over the past 50 years and genetic mutations that lead to serious obesity are extremely rare. Genetic predisposition only means that you have a tendency.

It’s when the genetics meet lifestyle and environment that the genes express themselves. If you have a family history of heart disease, is it smart to smoke, eat junk, be a stressed-out, type-A maniac and a couch potato? Well of course not, and it’s the same with obesity.

If you have a tendency predisposing you towards obesity;
  • you’d better be the person doing the MOST exercise, not the least.
  • You’d better be the person paying the MOST attention to your nutrition.
  • You’d better be the person with the healthiest lifestyle.
But unfortunately, it’s usually the opposite. Most people throw up their arms in frustration saying, “what’s the use, I was dealt a bad hand.”

Sorry. That won’t fly in 2011. The latest research says genetics are a factor, but a tendency is not a destiny!

5. I don’t know how

The lamest excuse of them all in 2011 is "I don’t know how".

NO ONE KNOWS HOW TO DO ANYTHING UNTIL AFTER THEY HAVE ACTUALLY DONE IT!

Ponder that for a while. You don’t need to know how at first. To get started, you only need to know WHAT . . . what is the goal?

Setting well-formed goals is the master skill of success. Not wishy-washy resolutions that have no resolve behind them, but real goals. In writing. With emotional ooompf! As you continue to affirm, visualize and focus on your goal with clarity, belief, and expectation, your new goal or intention will be received by your subconscious.

Once a goal is accepted into your subconscious mind, your brain, being a goal-seeking mechanism, will turn on your attention filters to seek out all the information you will ever need to reach your goal. It will also turn on an infallible navigation system to guide you to your goal like a torpedo to its target.

As your brain guides your attention, your direction and your behavior, you will discover that today, in 2011, there is more good information, coaching and instruction available than ever before. And when you’ve activated that “success radar” in your brain by setting goals effectively, it’s not as hard to find honest, accurate and helpful HOW-TO advice as you might think.

In fact, you found this web page, so you’re doing pretty good right now, aren’t you?

No more excuses. In 2011, remember my Burn the Fat, Feed the Muscle Creed:

You can either make excuses or get results, but you can’t do both!

Your friend and coach,
Tom Venuto
Fat Loss Coach



About the Author:
Tom Venuto is a;

  • fat loss expert
  • lifetime natural (steroid-free) bodybuilder
  • independent nutrition researcher
  • freelance writer
and author of the #1 best selling diet e-book

Burn The Fat, Feed The Muscle:
Fat-Burning Secrets of The World’s Best Bodybuilders & Fitness Models


which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by clicking here.

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The often ill-fated New Year's resolution can be a stumbling block.

Our guest blogger, Tom Venuto, has some excellent advice for the New Year and the new decade ahead.

Cheers and Gung Hay Fat Choy!

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Goal Setting For The New Decade: Beyond The New Year's Resolution
By Tom Venuto


When you pause and reflect on the past decade as you look ahead to a new one, it makes you appreciate how short life is, how valuable time is and how quickly the time can pass you by - with nothing to show for it, if you don’t plan otherwise.

That’s why the passing of another decade can feel like a wake-up call as much as a fresh start: Looking at the technological wonders that surround us in 2010, I can’t help thinking it feels like science fiction.

In fact, modern technology is one of the reasons why some people have succeeded at body transformation while others have failed.

I’m still in awe of the web. The satellite navigation system in my car amazes me every time I drive. I can store a library of books in a device that fits in my pocket. It blows my mind that we can speak to each other face to face through the internet live on video. That’s straight from Star Trek! And those are just the everyday little things.

The cover story of the January 2010 National Geographic magazine is titled, “Merging Man and Machine” – it’s about bionic limbs.


Richard Branson’s company, Virgin Galactic just unveiled spaceship two and is preparing to launch civilians into sub orbital space flights.

It’s the greatest time to be alive in all of human history! Unfortunately, today’s modern conveniences have brought a dark side upon us.

Rising obesity has paralleled the march of technology.


The chair-bound, desk-job, computer, car, elevator, television based society of today is helping to make millions of people fat and lazy.

Our current way of life is less than a century old, yet our biology hasn’t changed in tens of thousands of years. Our bodies were designed to move and work, not sit and click.

We’ve become spoiled. Complacent. Dependent. And we are paying a price for it. We are fatter than ever before in all of human history. More than two thirds of Americans are now overweight. One third are obese.

People are dying because they‘re too fat.

Ironically, none of our new technology can solve our body fat problems.  There’s no easy way. No pill. No machine. No drug. More knowledge isn’t going to help. We already have most of the answers. We know more about the human body than ever before. But it’s all academic.

The problem lies in the doing. You have to do the work – in the gym and in the kitchen. Hard work.

We are a quick fix society. It’s partly human nature, but technology is making us more impatient. We can have products delivered to us with one click and even do it from our cell phones. We have instant downloads, movies on demand, and drive through coffee shops. We get  our food made and delivered in just minutes while we are sitting in our cars, and it’s still not quick enough. The internet is blazingly fast, but most people will abandon a web page in seconds if it hasn’t loaded. It’s no different with fat loss. We want six pack abs yesterday.

Simultaneously fighting the pull of human nature and the convenience of new technology is no easy task. But there is a solution:


Future Orientation.

The most successful people in the world today are those who have a long term perspective. They plan 5-10 years in advance and beyond. They know how to enjoy and live in the present moment, but they take action and make decisions based on their future vision.

The passing of another decade makes you take stock of yourself and your achievements, or lack thereof.


“What did I accomplish in the last 10 years? Am I a better person today than I was in 2000?”

If you don’t like the answers, then it’s time to finally get serious about your future because the next 10 years are going to fly by even faster than the last 10 as the pace of life and society gets even faster.

To succeed in the new decade, think beyond new year’s resolutions. Think beyond the 12 week fitness goal. As you write your goals this year, don’t stop with 3 month or even 1 year goals.

Project yourself into the future: 3, 5 and 10 years from now. For each point;

  • dream
  • fantasize
  • visualize
If your body, your health your physical performance were perfect in every way, what would that look like? Describe it in vivid detail.

With our ingrained penchant for quick fixes, we often overestimate what we can achieve in the short term and set unrealistic deadlines on our short term goals. But the flip-side is that we often underestimate what we can achieve in the long term, so we set our long term goals too low.  Do you realize that people have gone from broke to billionaire in 10 years? In this internet age, some have done it even faster.

My challenge for you this year is to start thinking about your body and your life with the same type of creativity that has led to our greatest technological advances:

Not the same thoughts as yesterday. Not just positive thoughts. just bigger thoughts. NEW THOUGHTS! Creative thoughts! Inventive thoughts! From new thoughts will spring new goals, new actions and new achievements.

Fitness goals and New Year's resolutions should not take over your life, they should enhance every other part of it. So take this opportunity to achieve balance by setting long term goals for every area of your life:

  • health
  • fitness
  • finances
  • career
  • relationships
  • experiences
  • travel
  • possessions
  • spiritual growth
Most people didn’t set any goals 10 years ago. They’re among the masses who are in the same place today as they were a decade ago.

Some people only set short term goals, so they accomplished a few little things, but then stopped, as if a goal were a final destination rather than a stepping stone along a path. Other people set goals but didn’t follow through on them. They forgot that goal setting and goal achieving are two different things.

Don’t fall into these traps.

If you need coaching in the goal setting process . . . from the daily and weekly baby steps to the long term goals and dreams that span a decade . . . read chapter one of Burn The Fat, Feed the Muscle.


If you already have it. Now is the time to revisit it.  If you don’t own a copy yet, you can get the program here!

Most people make resolutions. Some people set well-formed goals. But long term goals are the goals that almost everyone forgets to set.

If you didn’t do this exercise 10 years ago, do it now. If you do, I guarantee that in 2013, 2015, 2020, you’ll not only find yourself living at a whole new level, you’ll find yourself living in another world - one of your own creation.

Happy New Year! and Happy New Year's Resolution


Tom Venuto,


author of
Burn The Fat Feed The Muscle

Founder & CEO of
Burn The Fat Inner Circle


PS. Remember, goal setting is just the start. Goal ACHIEVING requires a nutrition and training plan.  Burn the Fat, Feed the Muscle is the most comprehensive fat loss program of its kind because it teaches you every element necessary to succeed: nutrition, cardio training, weight training and "mental training" (goal setting and mindset).

Learn more about the Burn The Fat program at:

Learn more about our Burn The Fat Inner Circle community at:

About the Author:
Tom Venuto is a fat loss expert, lifetime natural (steroid-free) bodybuilder, independent nutrition researcher, freelance writer, and author of the #1 best selling diet e-book,

Burn The Fat, Feed The Muscle: Fat-Burning Secrets of The World’s Best Bodybuilders & Fitness Models

which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism

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